Co-Founder & UX/UI Designer– CSA Connect
Start-up connecting consumers directly to farmers setting higher profit margins for producers and putting nutrient-rich food on the table; Team of three women.
Awards
UX Fest SLO 2024–
First Place Team
Innovation Quest 2024– Finalist
Client
Personal Project
Time
January 2024– Current
UX Highlights
Fitt's Law
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Aesthetic Usability Effect
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Hick's Law
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Law of Proximity
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Fitt's Law • Aesthetic Usability Effect • Hick's Law • Law of Proximity •
Key Milestones
Our business model began after winning first place at UX Fest SLO, where we created 17 high-fi screens in under 24 hours, and presented to a panel of judges consisting of Senior UX Designers at Amazon and MayoClinic.
After four months further building our start-up, go-to-market strategy, and competitive analyses, we pitched to 16 investors for a $30,000 prize pool of seed funding.
Why CSA Connect?
We created CSA Connect to bridge a digital market gap, offering affordable, nutrient-rich products while fostering connections with local farmers for higher profits, benefiting both consumers and producers.
Process Flow
For UX Fest SLO
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We…
Brainstormed the best possible way to address all aspects of the prompt
Conducted How Might We statements with sticker voting and used Crazy Eights to ideate with low-fi sketches
Scoped initial features through feedback from panelists and identified pursuit in regards to resources and timeframe
How Might We provide an easy-to-use platform for exploring CSA resources and connecting users with a variety of fresh produce while supporting local farmers?
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We performed competitive market research reviewing…
Databases for current farm-boxes
Individually registered CSA farms and access thereof
CSA e-mail newsletters and delivery methods
Material from interviews with a USDA Registered Dietician and consistent farm-box consumers (based on time constraints we opted for user interviews in lieu of data collection)
Our findings concluded…
The current system includes a multi-step process with no centralized ordering method, resulting in user confusion and lack to pursue interest and take action.
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Users are tasked with conducting their own research to understand which farms, produce, and delivery options are available to them. Users need a simplified and consolidated hub of information, where they can sign up for individual boxes and enrich their diet with a new variety of produce.
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We…
Utilized our panelist feedback and current state of information to create User Personas– aiming to identify crucial user issues
Focusing on…
Adherence to our Design System
Maintaining core values of connection between consumer and producer, healthy living, and accessibility
Usability of key affordances through color palette & typeface size and weight, button indicators, cognitive load, consistency, and user empathy
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Among over 100 participants and 23 teams, we were selected as one of six teams to present to a panel of judges, fellow competitors, and event organizers. We showcased our ideation, onboarding process & design flow, and passion for the user-friendly design in an engaging, educational, and professional manner, taking home first place.