UX/UI Consultant– NK Strategies, LLC
Provided UX/UI expertise for a consulting company's branding initiatives, including logo design, website revisions, copy refinement, and overall image consultation.
Applications
Adobe Acrobat, Adobe Illustrator, Adobe Photoshop,
Figma
Client
NK Strategies, LLC
San Francisco, California
Time
November 2022– December 2023
Founded by former San Francisco City Administrator, NK Strategies, LLC is a San Francisco-based consulting firm for corporates, non-profits, and government-run businesses specializing in strategic management and public relations.
Who is NK Strategies, LLC?
My Role
NK Strategies sought to curate a cohesive and unique design system for their developing website and brand. The goal was to evoke feelings of trust and professionalism, with a focus on Jewel Tones as the primary aesthetic theme.
Project Execution
Through collaborative iterations both in-person and remote, I partnered with Naomi to assess her company's needs and articulate her desired brand identity. I then designed a scalable logo suitable for web and print.
In addition, I enhanced the user experience by prioritizing clarity and ease of navigation, while ensuring consistency within the existing design system. This involved streamlining access to essential information through intuitive Home, About, and Case Studies toggles, maintaining consistent padding and margins, and enhancing typographic legibility & image overlay for visual accessibility.